Mini Rodini was founded in 2005 by the Swedish illustrator Cassandra Rhodin as a tribute to all children, their imagination and sense that everything is possible. It is important that children have clothes that match their own mood and creativity.
And while the playful and humorous aesthetic of Mini Rodini´s design may speak to children, the quality of the garment appeals to their parents. Mini Rodini wants to make it easy and exciting for parents to buy great products for their kids in regards to design and quality, but even more important: they take into account environmental and ethical aspects.
Mini Rodini dresses the kids of eco-conscious and stylish moms and dads all over the world being one of the favorite brand of celebrity kids like the siblings of Orlando Bloom and Miranda Kerr, Penelope Cruz and Javier Bardem, Jessica Alba, Madonna etc. as you can see in the photographs below.
It is also first choice of little Beau from Theo and Beau, the most adorable toddler boy and the cutest dog cuddling each day during nap time. SO CUTE!!
The textile industry is very complex, embracing chemical, water and energy use, with great impact on the environment. Mini Rodini loves nature and acknowledges their responsibility to preserve and protect it. As a consequence they utilize organic cotton fabrics according to the GOTS standard, recycled material and apply fair-trade production methods. Did you know that conventional cotton agriculture uses 11 % of the total pesticide consumption in the world, applying it on an area, which equals only 2,4% of the agricultural surface in total on earth??
Choosing organic textiles over conventional means using materials and methods that have a lower impact on both the environment and workers as well as the end consumer. Today, a lot of garments on the market are labeled “organic”, but what the end consumer often does not know is that these can contain as little as 5% organic material.
Mini Rodini has been working with GOTS-certified cotton since the very beginning. The organic GOTS-standard guarantees 95% organic cotton, which also considers the whole production process; from seed to finished product. GOTS demands rigid environmental criteria on the entire manufacturing process. It includes farming, harvesting, production, processing, manufacturing, packaging and branding. Sustainability means much more than organic cotton…
Want to read more about GOTS?
The brand new SS14 collection Mini Zoologist is both insecting and truly amazonazing and it’s a true jungle symphony of organic cottons and recycled polyesters. Printed organic cotton pieces in bright colors, animal prints, colored denims and endless accessories and outerwear.
By each season, Mini Rodini gets closer to their goal of having a 100% sustainable collection. This SS14 collection is no exception as more than 80% of the collection is made from sustainable material and 68% of the products are organic and GOTS-certified. For the very first time, they also introduce Fairtrade certified clothes and accessories on almost 20% of the whole collection. Just as GOTS, Fairtrade is one of the strictest, international and independent certifications.
Since recently, Mini Rodini also offers organic home textiles, beautifully printed with their typical, awesome patterns:
First choice for CHIC celebrity kids with ECO-conscious parents:
- Penelope Cruz