MACARONS: Award-winning Avantgarde ECO-Couture 100% Made in Germany
bybabyecochiconMarch 28, 2014
Macarons stands for luxurious organic and fair trade textiles, clean design, and traditional craftsmanship with a contemporary twist.
The brand name derives from the luxurious, delicious, colorful, exquisit and stylish pâtisserie: macarons, which are exactly the adjectives I would use to describe their collections for babies and kids.
For Macarons it is very important to give answers to the question “Who made my clothes?”. Most of the time we do not think about this, but consumers are more and more conscious of the way their clothes are made (who?. how?, where?, what kind of raw material?, etc.) and look for answers that they do not get in most cases.
I think that the following video (although it does not have anything to do with kid´s clothes) describes very well macaron´s concept which they want to convey:
Handprint: Story behind your clothes
Who really made your clothes? From Director Mary Nighy and Producers White Lodge comes Handprint, a provocative short film starring Elettra Wiedemann. Premiered at London Fashion Week at the launch of the Green Carpet Challenge Capsule Collectio on Net–A-Porter, the film aims to raise awareness of the challenges faced by garmet workers and jewellery producers around the world. “You carry the stories of the people that make your clothes”
Do you think about how your clothes were made and who made them?
I am Miriam, German living in Spain, mother of 3 girls. I love an ECO-friendly life style, but it should be CHIC and practical. Let´s face it: ECO-products often have an image-problem, wrongfully! Here I share my experience and all the things I like. Not only CHIC products, but information to empower you to make conscious choices for your baby and family. Let´s all start with little things and altogether transform the world…
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