MACARONS: Award-winning Avantgarde ECO-Couture 100% Made in Germany

Macarons stands for luxurious organic and fair trade textiles, clean design, and traditional craftsmanship with a contemporary twist.
The brand name derives from the luxurious, delicious, colorful, exquisit and stylish pâtisserie: macarons, which are exactly the adjectives I would use to describe  their collections for babies and kids.
The founders Julie Carol and Veit Kohlhoff, parents of two adorable little girls, are conscious of the needs of both, children and parents alike, which are reflected in their unique design: timeless sophistication with functionality for everyday use. Unique and beautiful designs that are made with care thinking of the kids that will wear them.  They develop and produce their own unique fabrics in Germany according to the GOTS standard using fair-trade production methods. Did you know that conventional cotton agriculture uses 11 % of the total pesticide consumption in the world, applying it on an area, which equals only 2,4% of the agricultural surface in total on earth??
For Macarons it is very important to give answers to the question “Who made my clothes?”. Most of the time we do not think about this, but consumers are more and more conscious of the way their clothes are made (who?. how?, where?, what kind of raw material?, etc.) and look for answers that they do not get in most cases.
I think that the following video (although it does not have anything to do with kid´s clothes) describes very well macaron´s concept which they want to convey:

Handprint: Story behind your clothes

Who really made your clothes? From Director Mary Nighy and Producers White Lodge comes Handprint, a provocative short film starring Elettra Wiedemann. Premiered at London Fashion Week at the launch of the Green Carpet Challenge Capsule Collectio on Net–A-Porter, the film aims to raise awareness of the challenges faced by garmet workers and jewellery producers around the world. “You carry the stories of the people that make your clothes” 

Do you think about how your clothes were made and who made them?

Summer collection 2014:

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Winter collection 2014:

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